Personal Branding & Founder’s Publicity.
To support JUCR’s ambitious growth—raising €30M in investments, securing strategic partnerships, and expanding globally—we positioned its founders as industry thought leaders.
By leveraging thought leadership, expert articles, and a targeted PR strategy, we positioned JUCR as a rising leader in the EV industry—without spending on traditional advertising.
Key Results:
For Electrolux, we led press launches, media relations, and PR strategy for product rollouts. By integrating creative storytelling with impactful media outreach, we secured widespread coverage, strengthening Electrolux’s market leadership while generating measurable revenue impact.
electroluxgroup.com
Forbo Flooring Systems is a global supplier of floor covering with over 150 years of experience in the field and a focus on sustainability and design. Our main goal is to turn this sizeable organization into a cooler brand and integrate it in the mind of the consumer as a leader of the industry with sustainability approach. We do this through an ongoing PR campaigns and social media. We inspire bloggers to highlight the ecological focus of the product with manufacturing trips to show how the product is created. So far we’ve reached about 350 publications in 3 years and have organized events for almost 400 designers and architects to promote the brand and it’s products.
forbo.com
Bellevoye is a French whisky brand that redefines tradition with elegance, innovation, and craftsmanship. To support their expansion into the US market, we developed a strategic sales deck and investor pitch that highlighted the brand’s unique identity and market potential.
By combining refined storytelling with data-driven insights, we delivered tailored recommendations to position Bellevoye as a premium lifestyle choice for the American audience. The result: a powerful brand narrative ready to captivate distributors, investors, and high-end retailers.
Industry Leadership Branding
Vopak, a 400-year-old global infrastructure leader, needed a future-focused brand narrative. We developed “Frontrunner in Frontline”, positioning Vopak as the critical first link in sustainable energy and digital transformation.
This rebranding enhanced corporate reputation, stakeholder confidence, and investor alignment in an era of rapid industry change.
Apex Rail is a leading expert team in rail finance, project management, asset and lease management. They serve as a crucial bridge — bringing together rail operators, manufacturers, maintainers, transport authorities, investors, and financial institutions.
To amplify their industry authority and unlock new business opportunities, we crafted a distinctive personal brand for the founder and key team members.
Through strategic storytelling and targeted publicity, we positioned Apex Rail as trusted voices in a complex, high-stakes field — where relationships, credibility, and expertise drive success.
Social Impact Storytelling
Young In Prison empowers incarcerated youth through art-based rehabilitation programs. We encapsulated their mission in the brand story “Creativity as the Source of Freedom,” effectively bridging the gap between donors, artists, and young beneficiaries.
This positioning strengthened donor engagement and fueled fundraising efforts, amplifying the charity’s global impact.
Recruitment Storytelling & Next-Gen Talent Engagement
EY needed a compelling narrative to attract a new generation of talent. Through partner-led storytelling workshops, we crafted “The Journey of Transformation”, emphasizing EY’s role in helping professionals navigate a world in flux.
This story became the foundation for an upcoming targeted recruitment campaign tailored to Gen Z professionals.
Brand Identity & Cultural Innovation
VGZ, the Netherlands’ second-largest insurer, needed a future-proof strategy. We pioneered a shift from reactive care to a preventative health model, leading the entire industry toward proactive wellness.
Through a collaborative Cultural Value Selector initiative involving 2,000 employees and board members, we reshaped VGZ’s internal culture, brand identity, and market positioning under the new mantra: “Human Resourcefulness.”
Brand Strategy & Service Expansion
By refining vision, mission, and purpose, we unlocked a new business opportunity for Top Employer Institute, expanding beyond certifications into data-driven employee well-being solutions.
This shift resulted in new service lines, better corporate partnerships, and stronger positioning as a global thought leader in workplace excellence.
Storytelling & Communication Strategy
Through senior leadership masterclasses, we redefined the Postcode Lottery’s brand story: “Circular Returns”—a concept symbolizing both player winnings and the 50% charitable contributions of lottery revenues.
This repositioning reinforced trust, engagement, and long-term participation.
Personal Branding & Fashion PR
Irina Rubinshtein built RodaSoleil, a premium sustainable swimwear brand, from scratch. To elevate her into the global fashion spotlight, we crafted the personal brand story “Embracing Natural
Confidence”—a theme that resonated across fashion media and positioned her as a leader in eco-conscious luxury. Today, RodaSoleil is sold in over 30 countries worldwide, supported by extensive press coverage and high-profile fashion show placements.
Brand Concept & Identity Development
From inception, we helped craft the Zoku brand—a next-generation hotel concept designed to foster genuine human connection. Centered around art, music, shared dining, and business collaboration, Zoku translates to “community” in Japanese, and this idea became the foundation of a rapidly expanding hotel chain.
Brand Storytelling & Thought Leadership
Tchai, a global leader in sustainable retail and interior design, needed a brand story that reflected its unique philosophy. We developed “The Tchi of Tchai”, an energy-driven concept blending Eastern principles with Western design excellence. Tchai’s storytelling now influences its projects for Puma, Samsung, JBL, DHL, and Nike, while an annual mythology-based campaign keeps its brand culture alive.
Brand Story & Market Positioning
Weleda, a century-old pioneer in natural wellness, sought a refreshed brand story. We crafted a compelling narrative around “Nature is what we are”— positioning Weleda as the original natural cosmetics brand.
This led to a complete brand evolution, refining vision, mission, purpose, and values while reinforcing Weleda’s heritage in holistic well-being.
Naming, Brand Story, Design & Investor deck.
Challenge: helping multinational entrepreneurs overcome complex red tape and regulatory barriers. Our solution? A unified brand—ENTER—designed to embody simplicity, access, and seamless banking.
Targeting mid-sized entrepreneurs across Europe, Eurasia, the Middle East,and the Far East, ENTER positions itself as the welcoming alternative to bureaucratic obstacles.
Vasky is truly sustainable and meaningful detergent with 3 natural ingredients at its heart. The creators approached us with their unique formula and a passion to change laundry habits for the better. Our team then created a brand story, naming, logo, visual identity, as well as a social media and communication strategy. All activations are based on a research-driven deep dive into both the current market and laundry behavior of consumers, including focus groups, try-outs, feedback-based re-designs and even training sessions to show how incredibly well the brand works against odors. All of that is just the start of our exciting collaboration.
vasky.wash
Universal Colors a Denmark based manufacturer focused on creating sustainable inks for textile brands and fashion industry since 1977. Monkey Everywhere was responsible for rebranding and helped create a new vision and identity for Universal Colors to reflect a modern and innovative company. This included freshening up the brand identity, creating a communication strategy, launching a new website and producing all new brand materials. We keep supporting Universal Colors with PR and Marketing services to build visibility and trust in its field.
Universalcolor.dk
When assessing the sustainability of textiles, it is becoming increasingly important to consider the entire product cycle – including the behavior at the end of its useful life. TAO eco is water-based ink that is biologically degradable by microorganisms at the end of the product life cycle. Our team is responsible for developing a brand identity, brand platform, communication strategy and PR launch for TAO eco.
Universalcolor.dk
We have a number of different clients in the financial sector — from established big banks to Fintech startups across the globe — that cover a wide variety of financial services. We understand the sector well and have worked on projects creating meaningful PR, Content creation and IT support, with a novel and inspiring approach that brings great results.